The spirit of entrepreneurship and female empowerment in the L.A.that she was born with Sophia Amoruso did not die when she made Nasty Gal waters: they are survivors of the wreck.A group of #GirlBoss coming or installed in southern California that without giving up the enviable lifestyle that offers their coasts and its climate dominate the world of fashion in their particular way.We talked, for example, Raissa Gerona, the thirty -year -Popsugar or Refinery 29. That the case of Hillary Kerr and Katherine Power, owners of average clique and founders of the Who What Wear portal.

But let's start with Raissa Gerona.This adoption angel born in the Philippines premiered in this world by the hand of a modest clothing brand baptized in her grandmother.A beautiful project that made waters with the arrival of the crisis at the end of 2008. After that episode, and far from being frustrated, a partner (Mitch Moseley) was sought and two years later launched Longers + Friends, a pioneer brand in betting fromThe first moment for a solid alliance with style prescribers.The same ones that at that time began the transition of bloggers to figures with projection of having millions of followers in the social network that began to emerge: Instagram.

Raissa made him associating with Julie Sariñana by Sincerely Jules, whom he met at a party by the designer Phillip Lim, and to which he immediately signed as an image, giving her clothes to wear her in her account.A reef that allowed him to expand the business and create, always together with her partner, Allliance Apparel, a company dedicated to the design and manufacture of brands whose marketing and advertising strategy is based entirely on the impact obtained on social networks.Among these brands: Tularosa, Privacy Please, Raye or L'Andemie, all that we can find today in Revolve, online sales platform founded by Michael Mind and Mike Karanikokas that bought Alliance in 2016 (and which also has the signing of the signing ofAlessandra Ambrosio clothes in addition to Nicole Richie's).

There Gerona now develops functions of brand head and director of relationships with influencers.A role that comes to hair.She is the promoter who hides after the fructifers sponsored trips of Revolve: of mass meetings in Coachella with bloggers who, among all, can exceed 50 million followers on Instagram;For weekends, high in the Hamptons or Ibiza in which, for more than 48 hours, the machine to create exclusive content for each and every one of the houses in the house does not cease.

Without going any further, Revolve, whose owners are also owners of one of the most important luxury sale platforms in the United States, Forward by Elyse Walker, premiered last year a social club in the middle of Melrose Avenue, one of the most commercial arteriesImportant from Los Angeles (where the media Rachel Zoe also places her headquarters).There they periodically set up restricted parties and events that serve as a claim for the launch of new projects.A business model that makes them completely self -sufficient when operating.

In that same direction it seems that Hillary Kerry and Katherine Power begin to move, two journalists who, fed up with the precariousness and instability of the editorial sector, decided to bet on the digital environment riding their own website more than a decade ago.This was how Who What Wear was born, one of the first fashion sites - created before the digital editions of the main magazines were born -, converted in Digital Emporio, based in West Hollywood and Delegation in New York.

Jessica Alba with Katherine Power and Hillary Kerr, founders of Who What Wear, at the feast of her tenth anniversary.

Kerr and Power now lead Media clique, an emporium that has more than six successful headwaters to their credit: beauty portals, decoration, lifestyle, in addition to the first publication with content exclusively created on Instagram by and for generation Z:Obssaree.They also produce a clothing line (the last to collaborate with Target, just before Victoria Beckham) and for a few months they have also owned an influencers agency.Yes, the same that serve you to create unique and transversal content for her websites.Rachel Zeilic, creative director of Majorelle, one of the brands of Revolve, and friendly by Chiara Ferragni or Gala González works in one of them.The angels will be one of the most extensive cities in the world, but the cake is distributed a few known to a business trajectory, a similar philosophy and rhythm.

Very close to Raissa Gerona is also Pia Arrobio, creator behind one of the tabs with the most pull among the Instagramers of the moment, LPA (another of the exclusive brands of Revolve launched at Gerona's proposal).The brand follows the cool line of the reformation of Yael Aflalo, another of the signatures one hundred percent angelinas of which everyone speaks, in addition to LNA, of the entrepreneurs Lauren Alexander and April Leight or, without going any further: Anine Bing,Danish based on the Hollywood hills with a round business behind them.

In this pack there are also some of the stylists with more international repercussion, including Karla Welch, Ruth Negga, Lorde, Olivia Wilde or Justin Bieber. With that he launched a collection of t -shirts in collaboration with Hanes. Chloe Bartoli, confidant and runaway companions of Jared Leto and Sofia Richie (in addition to official Flirteo de Scott Disick, former Kourtney Kardashian); Jamie Mizrahi, recently signed to take care of the creative direction of Juicy Couture or Monica Rose, who helped build the Kardashian look until she was thrown after a sound and irresoluto scandal - now in charge of Chrissy Teigen and Miranda Kerr–; Or Sami Miro, ex -girlfriend of Zac Efron, responsible for the preferred vintage brand of Kaia Gerber and the Hadid. All friends, enemies, and residents in the city of the stars. The same ones fighting for salary equality in the Mecca of the cinema while their contest in the fashion industry look at it with a certain distance.