The last days, Tiktok placed himself again in the main trends of pop culture in one of the most look -ups - virtual movements - has generated.This is the story.

For a few days, the University of Alabana campus returned to its functions, so thousands of new students began to move to different residences, this with the aim of witnessing guidance events, Camp 1831, Biology Bootcamp, among others plus.

However, there was an event that captivated students more and that, without a doubt, took the owners for marketing and social networks specialists.And once again, the protagonist is Tiktok, the social network of the moment, the most important for generation Z, which is the most active on digital platforms.

The event had to do with a recruitment of brotherhoods for women and practically became a kind of fashion shows, thanks all the brands that made an appearance in each of the videos shared by users.

Given the recent popularity of Tiktok, the last days one of the main trends in social networks was the hashtag #bamarush or #bamarushtok and one more #OOTD.

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The videos show users, aspiring to enter a brotherhood, naming their favorite clothing brands, as well as their shoes and the jewels they used.Suddenly, brands such as Marc Jacobs, Dolce Vita and Tory Burch, along with Amazon, Shein and TJ Maxx, were placed among the videos that achieved impressive views of up to 308 million.

For brands it was a real luxury, because, in reality, it can be said that they received free advertising and with enormous reach, and, in addition, it gives them the opportunity to think about marketing and sales strategies aimed especially at that item of young peopleand through that type of content.

If Tiktok was a platform, say, safe for brands, now it seems that they have found a new way to grow their consumer base, all thanks to the power of Tiktok that, as we have already seen, is immense.

In a marketing theme specifically, it is a great showcase and, surely, we will soon be witnessing events of this magnitude, but more organized.At least, that's what could happen.

However, these types of content or videos put in the photo other more delicate themes, such as discrimination, since in each of the shared files renowned brands are mentioned, brands that are usually expensive, etc., to which a certain numberof women - in this case - can access.And that simple fact can even involve the aforementioned brands.

What is clear is the power of a social network like Tiktok, which in just over a year, was placed at the top of social networks.Now is the most downloaded application according to a recent study.In addition, the platform is making alliances to grow its potential even more.

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