High-level Japanese design, great quality and reasonable prices characterize the more than 3,000 different products that Alicante residents will find in the store located at Pintor Aparicio 40. Thanks to the acceptance of its smart consumer products, MINISO has opened more than 4,000 stores in 100 countries in just 7 years

Miniso, the world's leading Japanese design brand of Fast Fashion, opens its first store in the city of Alicante, located in the central street Pintor Aparicio 40, today September 3 at 5:00 p.m. It will be the fourth opening of Miniso in the province of Alicante, where the brand already has many followers thanks to its stores in Denia, Elche and Torrevieja. Miniso thus adds its thirteenth store in the Iberian Peninsula, where it has a powerful expansion plan with which it plans to reach 250 stores between Spain and Portugal. Alicante thus joins the success formula of Miniso, which has become a global phenomenon after opening 4,000 stores since its launch in Tokyo in 2013.

The first attendees to the opening event will receive discount flyers and gifts. Customers will also be able to enjoy a store decorated in the white and red colors of Miniso, after being welcomed into the world of Japanese design with a "Konichiwa, welcome to Miniso".

“Alicante is not only the powerful economy of one of the largest cities in Spain, it is also a beautiful and welcoming place, which coincides with Miniso in its taste for quality products and a lifestyle in which utility and naturalness are always present. With stores already in Torrevieja, Elche and Denia, we are delighted to finally open in the capital and to be able to do so in time so that families can take advantage of our wide range of original products for back to school”, commented Ana Rivera, General Director of Miniso for Spain and Portugal. "We are fully confident that the people of Alicante are going to have fun shopping at MINISO stores and incorporating Japanese design into their homes," Rivera concluded. more than 3,000 different references from the 11 product categories that Miniso puts at your disposal: health and beauty, electronics, seasonal products, creative home fashion, bags and cases, organization, accessories, stationery, textiles and toys. In addition, the wide variety of merchandise licensed by MARVEL, We Bare Bears, Adventure Times and soon Sesame Street is unique to Miniso and attracts fans of these brands and those looking for something exclusive.

One of the secrets of Miniso's success is its leadership in Fast Fashion, which translates into the continuous updating of its stores with new products every 7 days. As a result, customers find a welcoming and continuously renewed environment every time they visit a flagship store.

Leaders of the smart consumption trend, Miniso products have surprising prices, retaining customers between 18 and 40 years old. In order to achieve excellence in design, the "Miniso Original Design Academy" (MOD), has a great team of renowned professionals from countries with a tradition in design, such as Japan, Norway, Finland, Spain, Denmark and South Korea. The design team works continuously to create functional and innovative products for a simple life. This unique look at Miniso's design has been recognized with prestigious international awards, including the “Red Dot Design Award”, “iF Design Award” and A' Design Awards.

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Contact

Contact name: Álvaro de Mingo Diaz

Contact description: Contact telephone number: 659093183

Images

https://bit.ly/31TITXZ

Photo caption: MINISO store Author: Mikel Allica