The metaverse that Mark Zuckerberg already proposed is a reality. The day we would embrace this virtual universe seemed a long way off, but it's here and fashion brands are embracing it too. The vision of the creator of Facebook is that we live in a virtual reality as precise as we experience our daily lives. So part of it is the clothes our avatars wear and the brands are already in it.

Now you will also have to dress for the Metaverse and Zara already has her first collection. Although the public is scandalized by the price, because the clothes really cost as if they were a physical garment. A hat costs 940 pesos and a coat costs almost five thousand pesos. So the internet is amazed at the prices Zara has for their designs that can be worn in the Metaverse or by your avatar.

Zara launched the AZ Collection in collaboration with the South Korean brand Ader Error. To dress your avatar , the garments are practically genderless and dominate pieces such as padded jackets (or puffers), sweaters, jeans, hats and pullovers. Here one of the designs.

"The designs reflect the lifestyle of people whose personality is taking shape with simultaneous experiences in the real and virtual worlds, resulting in a new identity," said the Spanish brand.

Winter accessories like scarves and wool hats, which are getting all the attention and not for something positive. The internet is scandalized by a beanie hat that costs 940 pesos and only exists in virtual reality to dress your avatar .

In fact, the collection can be purchased through Zepeto, a virtual reality platform where you can buy clothes and makeup for your avatar. One of the puffer jackets costs 199 euros , which is almost five thousand pesos.

About Ader Error, it is a South Korean brand that was founded in 2014 and its main audience is Generation Z. Now Zara joins it to venture into the Metatarsus and the clothes worn by user avatars. And in fact the Spanish store is not the first to venture into this new universe. Previously in Animal Crossing we saw that brands like Gucci, Balenciaga, and Nike have special collections for avatars.