The world's largest retailer remains faithful to his commitment to digital growth with his last acquisition: Zeekit.Walmart hopes to take advantage of the technology of the Virtual Testers -based company based in Israel to meet the new needs of online fashion buyers.

Walmart publicó el jueves un post en su blog corporativo firmado por la vicepresidenta ejecutiva de ropa y marcas privadas de Estados Unidos, Denise Incandela, en el que adelantaba que pronto sus clientes podrán usar esta tecnología para “probarse” tanto artículos de sus marcas propias como de otras firmas disponibles en el canal digital de Walmart (Free People, Champion y Levi Strauss & Co., among other.)

"The virtual tester changes the rules of the game and resolves what historically has been one of the most difficult things to replicate online: to understand how it would look and how it would actually look," says Incandela in his post, adding that "Zeekit Nos Nos NosIt will help offer an inclusive, immersive and personalized experience for our diverse customer base ”.At the moment, Walmart has preferred not to make comments about it, remembering that they will inform their first quarter on Tuesday of next week.The financial terms of the agreement remain without revealing.

Zeekit's acquisition could help Walmart recover leadership in the US.UU.

When technology is launched on the Walmart website, customers can upload photos of themselves or choose between different models that represent their height, shape and tone of skin.Technology will show how their clothes would look, bringing their digital experience to that of the physical store.They can also request the help of a friend to decide, sharing with them the virtual attire and obtaining their opinion about it.

The main reasons for sealing this agreement were to improve customer experience and socialize online purchases, according to Incandela.In the long term, this acquisition can help Walmart compete with other heavyweights in the sector such as Amazon to conquer the title of best fashion retailer in the United States.UU.

It should be remembered that the company founded by Jeff Bezos has recently exceeded Walmart, so it now represents around 11 to 12 percent of all the clothes sold in the US market, in addition to 34 - 35 percent of all the clothes sold inline, according to an estimate of Wells Fargo published in mid -March."Given its scalability, we believe that Zeekit technology can also be used to create other fashion experiences, including the ability to build the world's largest virtual closet and mix and combine clothing perfectly," said the executive vice president of costumesAND WALMART OWN BRANDS IN EE.UU.

In recent years, Walmart has sought to raise his profile by adding fashion brands to his wallet.The Male Bonobos Retail, the Modcloth Women.He has also launched his own private brands such as Sofia Jeans, a collaboration with actress Sofia Vergara, and Free Assembly.In addition, the retail group has entered the second -hand fashion market when associating with Thredup to sell high -end clothes and accessories at affordable prices.

Image: Zeekit, Official Web