09/15/2021

Two famous brands have teamed up to create a shoe based on Japan's favorite dog. They are beautiful, but exclusive and expensive.


By Constanza Zúñiga Esperguen

We are not crying, you are crying. Adidas announced a collaboration with Japanese streetwear brand ATMOS, located in the Shibuya region of Tokyo. And nothing is more iconic in that area than Hachikō, the beautiful shiba puppy who waited for his master every day without knowing that he had passed away.

Japan's favorite dog

Hachikō's story is capable of moving everyone. In 1924 the professor of the Department of Agriculture of the University of Tokyo, Hidesaburō Ueno, adopted a small and weak puppy. Due to the crooked shape of his legs, which reminded him of the kanji for the number eight (八), he decides to name him hachi. As a demonstration of the friendship between them, Hachikō accompanied Professor Ueno to the Shibuya train station, where he waited for him until his return.

Caminar y llorar: Anuncian zapatillas inspiradas Hachikō

But in 1925 Professor Hidesaburō dies while taking classes, which is why he never returns to Hachikō. However, the puppy waited for him every day in front of the station, until his death in 1935.

a conscious style

Since then, Hachikō is considered an emblem of the region, which has undergone numerous changes. With this in mind, the brands incorporated these shoes into the "Shibuya District Official Souvenir Project", so part of the profits will go to Shibuya. Just like these shoes, all the products in this project have the "You Make Shibuya" logo.

Unfortunately, the ability to purchase these shoes can only be purchased through a lottery system within Japan. People will be able to know if they were lucky on September 18 in the morning, through the registration of the page. The price of them is 15,400 yen, equivalent to more or less $102,000 Chilean pesos. And yes, they are beautiful.

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