New York – The veteran Spanish fashion designer, according to many one of the last representatives of the so-called 'Golden Age' of Spanish fashion – has recently shared his vision of the future of fashion in the 'post' era. -covid'. His three keys to the fashion of the future: comfort, personal style and durability.

"Normally, changes in fashion are produced by crises that last several years, as happened in the World Wars, or by strong emotional impacts of short duration such as this quarantine that we are experiencing", commented Roberto Verino in a recent interview with 'La Press'.

Comfort: sportswear and quality fabrics are here to stay

“This was a trend that we had seen grow over the last decade with the rise of sportswear, but it will be accentuated even in the dress clothes, looking for natural fabrics, wide shapes that offer the opportunity to be worn loose or tight with belts, as preferred,” Verino recalled in a conversation with the Mexican media at the beginning of summer.

This trend is reinforced by the solid data from sports fashion brands such as Adidas and Nike, or by the shift towards the so-called 'athleisure' of fashion brands of all kinds, from fast fashion chains like Zara, Bershka or Mango, specialized sports brands such as Fabletics or Lululemon Athletica, to the heavyweights of luxury among which Gucci stands out.

Own style and a return to 'dressing up' to celebrate any occasion

Roberto Verino anticipates the return of color and elegance as lockdowns are lifted and options to celebrate and share moments with loved ones are expanded – always respecting the established security and prevention measures.

“We will celebrate life by going out into the street and sharing our illusion and joy through color and elegance. We will want to wear bright colors during the summer months, becoming more neutral and blended for the coming winter.”

Timeless and durable garments

In a conversation on Instagram live with Sofía Félix, from the trend and fashion area of ​​the Mexican department store operator Palacio de Hierro, the veteran designer recalled that “Another of my philosophies is to contribute to a sustainable wardrobe and unnecessary consumption”, a philosophy that becomes even more relevant in these times in which consumers have reduced their discretionary spending (led by fashion and accessories purchases) and redoubled their efforts to contribute to caring for the planet.

In the same vein, Verino pointed out last May, when he launched his collection in Mexico, that "this pandemic is making us understand that there are more important things in life than just pretending, that is why it is important that all people be capable of understanding that a minimum gesture must be made to preserve everything that is part of our planet”.

“We want to invest in significant garments that will stay with us for a lifetime and that we can even hand over to our loved ones so that they can wear them with a totally renewed style,” adds the designer.

It should be noted that consumers use between 30 and 40 percent of their wardrobes and only put on the garments on average three to five times before they are discarded, according to Carmen Sáenz Varona, a professor at IE in the Direction and Management program Strategy of the Universe of Luxury.

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