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What recently seemed like a scenario worthy of a futuristic movie, is now a reality. The metaverse offers us more and more possibilities to interact and live experiences of all kinds in a virtual universe where there are no pandemics that limit us. His intention is to end up being an imitation of the world we know.

Specialized portals indicate that in just three years the metaverse will offer us half of the things we can do in real life and that is why it is not surprising that it is estimated that by 2022 investment in this digital world will multiply by ten .

Currently, in this virtual space you can already buy houses, attend concerts, get married and go shopping. That is why it is not surprising that large fashion firms have decided to bet on the metaverse to expand their business. Shows, stores and virtual events are the future of the world of fashion.

Dolce & Gabbana has been the pioneer firm in this field. A few months ago, it launched its first NFT (non-fungible token) collection alongside the UNXD digital trading platform. The Collezione Genesi is made up of a total of 9 exclusive clothing and jewelry designs inspired by Venice, which had their physical counterparts. Currently, the collection has reached a value of 6 million euros.

And it is the same UNXD platform that now wants to go one step further in the haute couture of the digital universe and is organizing, together with the open source metaverse Decentraland , the first virtual fashion week, the Metaverse Fashion Week.

When?

The organizers have chosen that this fashion week be held on the weekend of March 24-27, 2022 , two weeks after Paris Fashion Week and one week after Mercedes-Benz Fashion Week in Madrid. Although on this occasion the guests will not have to travel again to enjoy all the events that are prepared. A point in favor of the Metaverse.

Who participates?

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On December 26, Decentraland made a call via Twitter to "all designers, brands and fashion lovers" to have their collections prepared for the first metaverse fashion week. So there is still no confirmation of the brands that have decided to join this innovative event.

What will it consist of?

The virtual fashion week will have nothing to envy to those that are celebrated in real life, since it will try to emulate each and every one of the events that make it up: catwalks, pop up stores -to buy clothes for the avatars- , after parties and immersive experiences.

Who is invited?

The attendees invited to this great bet of the world of fashion in the digital universe do not yet have names and surnames, but it would not surprise us if one of the protagonists in the virtual front row is Paris Hilton.

The businesswoman already has her own island in the metaverse where her fans can attend her music sessions, ride a yacht and buy clothes.

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