Almost three years that Liverpool bought suburbia, the pink logo company has made “part of his life” to the clothing and footwear chain that belonged to Walmart in Mexico, through new categories, sales channels and financial products.

At the third quarter of 2018, Suburbia reported a growth in sales to equal stores (with more than one year of operation) of 11.7%, while in the accumulated of the first nine months of that year it was 13.2%.

“The format continues to show solid growth in sales themselves.We hope to see a positive performance for the format in the short term, considering the announcements of the new electronic commerce page and the format conversion of the factor stores in France, of which around a third will be converted into a suburbia ”,The Intercam Bolsa Casa indicated in an analysis.

The objective of Liverpool is to double the number of stores in this format to 250 units in five years, so between 20 and 30 new units for 2019 are expected, in addition to the 12 or 15 branches of factories in France that will become suburbiaThey add data from the Citibanamex Financial Group.

In 2018, seven stores were considered in the opening plan, some located in Chiapas, Michoacán, State of Mexico, Querétaro, Puebla and Iztapalapa.

You can read: Liverpool wants to open 30 more suburbia stores in 2019

But what has changed in the clothing and footwear chain after it ceased to be part of Walmart?Some of the changes are:

- Incursion in electronic commerce.Liverpool, which already has experience in online sales, launched the sales portal by suburbia e-commerce on October 2, in which both clothes and home products, telephony and technology are sold.

How to get a Social Duplicate Security Card and The Protect it https: // t.CO/CQ2VRRCNWZ

— Cincinnati Travel Blog Fri Apr 20 09:43:14 +0000 2018

La página tiene dos modalidades de entrega: a domicilio, con cargo al cliente, y Click & Collect.

“Services such as Insurance are offered, what is necessary to process and manage the new suburbia credit cards and a current style and tendencies guide practice.As part of our strategic plan, the new platform complements the omnichannel experience for the client of this chain with the latest technology, a renewed design and ease of navigation, ”said the company.

- New financial products.Since July 9 of last year, the chain launched its own cards, including departmental suburb and Visa Suburbia, of which 85,000 have already issued 85,000.Similarly, the chain grants credit in its 125 stores.

Previously, the format had a contract with Bradescard Mexico for the issuance of bradescard suburbia cards.

- Other sales categories.In addition to selling clothes and footwear, the chain added new categories such as toys and electronics since mid -2018.