If this dimension seems excessively bland to you when it comes to undertaking your Christmas shopping, Netflix has heard your prayers because in New York and Los Angeles it has just lifted the shutters of two immersive stores dedicated to the greatest glory of Stranger Things where the buyer is transported straight into the upside down world portrayed in the famous series.

Those who make their way into such unique points of sale will be able to stock up on “merchandising” directly related to Eleven and company and also cure themselves of the overwhelming nostalgia caused by Stranger Things, which will not land on Netflix until the summer of 2022.

Located in New York's Times Square and at The American in Glendale, California, the stores give fans of the series the opportunity to shop for Stranger Things-inspired clothing, home décor items and even personalized cereal (through a collaboration with the food giant General Mills).

When they walk through the establishments, customers are immersed in sets of immersive nature created in the image and likeness of the main settings of the series and designed by the Black Sky Creative agency. One such set reproduces the living room of Joyce Byers' house, where lights flicker and voices scream every 20 minutes. The Stranger Things stores also replicate the emblematic Startcourt Mall, the Scoops Ahoy ice cream shop and the Palace Arcade arcade, which is decorated with flashy neon lights and has arcade games and touch screens that invite customers to customize unique t-shirt designs.

Estas tiendas inmersivas harán muchísimo tilín a los fans de Stranger Things

An adjacent room is inspired, on the other hand, by the Russian laboratory that appears in the series. In this space there are interactive puzzles that sound alarms and take the visitor to a room where they can star in amazing photo sessions next to the giant sculpture of a Demogorgon.

Other extremely "instagrammable" places where the visitor can venture is the so-called "Snow Ball", which mimics the gym of Hawkins High School and is decorated with streamers and hand-painted signs (to clearly celebrate a dance), and a space where people can get on stationary bikes located in front of a gruesome rural road.

Fans of Stranger Things (who are lucky enough to live in the vicinity of New York and Los Angeles) can reserve a day and time to visit the immersive stores of the series completely free of charge on this website.

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