Hablar de la marca Gucci es hablar de estilo, elegancia, sofisticación y sobre todo lujo. A pesar de todo, la firma sufrió altibajos a lo largo de sus primeros años, hasta que consiguió consolidarse como una de las mejores marcas del mundo en cuanto a moda y complementos, pero ¿cómo lo lograron?

Humble takeoff

Gucci was born from the hand of Guccio Gucci, a Florentino who from a young age stood out for the taste for the world of luxury.Thus, in 1920 he opened a store in Florence in which he sold leather items made in a totally handmade way.

The main products of the, even then store, were belts, bags and shoes.The store had considerable income since it was successful among high -purchasing power customers for the quality of their products and raw materials.

Therefore, when the 3 children of the original Gucci were adults decided to step more and expand the firm.This is how they opened their following stores in other Italian prestige cities and well -recognized in the fashion world, such as Rome or Milan.

International expantion

Thanks to the good results of sales in those years, and despite the crisis after World War II, Gucci decidedtrips to Europe.They were the 60s and there was no Hollywood star who did not wear a complement to the famous brand logo.

Crisis and resurgence

Despite the path traveled by the firm, in the 80s he gave an important slip, due to family problems that made his prestige go down.This discredit lasted until the firm was sold by the last direct descendant of the original Gucci, shortly before dying.At that time the new managers put a still unknown Tom Ford.

And it was precisely Ford who recovered Gucci's prestige again, thanks to his unique designs inspired by the New York of the 70s and that were a resounding success among the Jet Set.

But Gucci executives not only focused on giving way to new brand designs, but they knew how to manage success very well, taking advantage of the benefits to create a huge conglomerate thanks to the collaboration and acquisition of other firms such as YSL or McQueen.

News and new faces

In 2004 Tom Ford decided to leave the firm and it was Frida Giannini who became his main designer.Giannini opted for a risky change, but that came out perfectly and replaced the traditional black color of Ford for new colors and especially for prints, which ended up being representative of the brand.

The designer was in charge of the firm until relatively little.In 2014 he left her and today the young Alessandro Michele is its creative director.

Michele appeared to the public in 2015 at the autumn-winter fashion parade with a collection of retro airs that delighted the brand's regular.So, according to a good reception, it is predicted that the firm will continue to reap success