It is already a fact and the official announcement has even arrived: the Chilean team will be dressed by adidas, the German sports brand founded by Adolf “Adi” Dassler, in a contract that will unite the Reds with the Germans for the next five years.
"The mystery is over: adidas will dress La Roja for the next 5 years. The prestigious German brand reached an agreement with the Chilean Football Federation and will become the sports sponsor of everyone's team, being the one in charge of the clothing of the women's and men's teams, as well as Futsal and Beach Soccer," they reported from the national team.
They added that "the agreement begins to apply from today, September 1, until December 2026. (...) But only during the next 11th and 12th of the qualifiers for Qatar 2022, will the jersey be seen on the pitch of the German brand.
It should be remembered that La Roja played the recent Copa América 2021 with the shirt designed by the American Nike, but the brand's logo was covered with a Chilean flag. The Creole representative had a contract with the clothing supplier until the World Cup in Qatar 2022, however the relations were irretrievably fractured.
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For this triple date of the South American qualifiers, the Chilean team will use national brand KS7 clothing against Brazil, Ecuador and Colombia. For the next pass, the premiere of the new adidas shirt is expected.
According to information from La Tercera, the agreement will bring in close to 3 million dollars a year with a signing bonus of 590 million US dollars. This figure is very important for Quilín, as it will serve to amortize the losses caused by the coronavirus pandemic and the bankruptcy with Nike. 13 brands were submitted to the tender.
Likewise, La Roja already started the agreement with adidas in a certain way. It should be remembered that the ball that will be used to receive Brazil in playoffs this Thursday is from the German brand.
"Adidas returns to the national team after 27 years, where it was present in the World Cups in Germany 1974 and Spain 1982, and the remembered bronze in the Under 17 World Cup in Japan 1993", they stated from Quilín.
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