The acquisition of Suburbia has been a challenge for Liverpool. The integration of the department stores of the group led by Graciano Guichard has not yet been able to see the efforts of the last four years, due to the blow that the health emergency has hit consumption.

The reality is that Suburbia is not the same. Now it has a new business model, which, in addition to a store with a sales floor similar to that of Liverpool, has also entered new categories such as white goods, toys, electronics, household appliances and personal care items. And it changed its card scheme to offer the classic departmental one and one with the backing of VISA.

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“This acquisition and the adaptation to the new business model have not been as profitable for Liverpool, which has seen more expenses than profits, but this is due to the pandemic, which reduced the purchasing power of people who buy and the closing of offices, which reduces the purchase of casual clothing”, says Julián Fernádez, head of analysis at Bursametrica.