Whether as an activist, singer or fashion designer, Rihana is always in the public eye and has been able to capitalize on her image in every way. She now became the best model for the designs of her Savage x Fenty lingerie line.
In a sexy lime green coordinate, the 32-year-old artist became the lead representative for the latest collection of her sultry outfits that were released amid the turbulent riots surrounding racial protest and the coronavirus pandemic.
The Umbrella interpreter appeared on her brand's social networks to model an outfit that highlighted her curves and the color of her skin, images that went viral in a few hours.
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Hand in hand with designer Adam Selman, Rihanna is now looking to give a big boost to her clothing line that she modeled and with the intention of “breaking the internet”.
The singer paired her long, curly black hair with a lime green ensemble, decorated mostly with lace details.
Thus, the artist displayed different poses with which she revealed her sensual and toned figure, which steals sighs to promote the Love Lace line made by Adam Selman.
A description of this product is given on this clothing brand's page: “Our Adam Selman LoveLace Unlined Bra is made of lace with rose gold-tone embellishment cording.”
There are several sizes of this garment so customers can find the ideal one for their body, it is also available in two shades: pink and lemon green.
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From the website it costs 60 pounds (equivalent to USD 74.27), although for VIP clients it is 22.50 pounds (USD 27.85).
What's not to love about this lace?” and "Romper internet", the messages that the brand used to promote the images of the famous.
This campaign was designed and recorded during the coronavirus quarantine process, a disease that has kept the whole world on edge since the beginning of the year.
In the images, a sunny landscape full of palm trees stands out, so it is understood that it was on a beach.
In addition to RiRi, this campaign also features collaborations with rapper Megan Thee Stallion, influencer Kenni Powe, and YouTubers Kennedy Cymone and Jayla Koriyan, among others, who also promoted the brand through their social networks.
This new line of Fenty lingerie is part of the latest collection that was designed with the message of social inclusion that Rihanna preaches and that she seeks to bring to all her followers.
“Dreaming of tomorrow. Celebrating the irrepressible creativity, hope and spirit of youth, the 6-20 launch sees the return of our photomontage immigrant print T-shirt,” they announced the new Fenty series, which this time was released in three parts. : the first, on June 11; the second, on June 18, and the third, on July 15.
Several of these garments were even inspired by the fashion of the 90s, a time in which various social movements occurred.
This launch coincided with the various social unrest that has occurred around the death of George Floyd, protests that Rihanna joined and even made a significant economic donation of USD 15 million to help care for mental illnesses in the midst of the health crisis.
“Racial injustices perpetrated by systems created to keep people safe are increasing the impact of the coronavirus on the mental health of individuals and families across the United States,” the Clara Lionel Foundation said in a statement.
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