The growing trend for second-hand clothing has also reached the super. The present is provided by the British Asda chain, which has announced, in line with its "commitment to sustainable fashion", the launch of a new vintage second-hand fashion range in its stores, thus giving a new life to used clothing.

To carry out this initiative, through his brand George, he has partnered with vintage fashion wholesaler pre-loved vintage wholesale. The new concept will be implemented throughout the UK and will offer customers vintage, retro and second-hand brand parts, "preventing thousands of tons of clothing from going to the landfill every year," says the company on its website.

After a successful test at Asda's Leeds store, the chain plans to expand this sustainable fashion initiative to 50 more of its stores, including London, Bristol, Birmingham, Edinburgh and Brighton.

Reduce textile waste

The measure is part of the retailer's George for good commitment to reduce textile waste and help customers "use less and recycle more," says the company.

"we know that sustainable fashion is really important for our customers and colleagues. They are passionate that we encourage everyone in the UK to think about waste issues and how we can make fashion and textiles more circular, so that we can really reduce the amount of clothing going to the landfill," explained Mel Wilson, responsible for Asda's sustainable supply and quality.

"not only can our customers choose some vintage and often designer clothing at an affordable price, but they also help reduce waste by giving these items a second chance of life, something we are proud to be part of," he added.

George recently announced the launch of 'take back', an initiative that encourages customers to bring to the store clothes they no longer want, and those he rewards with a 10% discount voucher.