The mind and creativity of the different designers worldwide had to respond quickly to the accelerated changes of this century.Without a doubt, the most revolutionary was the digital age.Now, perhaps another is added that due to its great magnitude, it came to impose a "normality": that of self -care and social distancing.

Faced with this, what we see is a homogeneous proliferation of clothing or dress accessories such as tapping or antiflowed suits to prevent the infections given by the Covid-19 virus-19.All of them, already in different designs, tones, tastes and sizes.The latter is undoubtedly an indicator that fashion design has already responded to the new demand.

At the Milano Fashion Global Summit 2020 World Conference (MFGS), a meeting that brings together the key people of the fashion industry and other outstanding personalities around the world, it was concluded that, virtual and pandemic fashion, changed the tendency of the fashion.

Here in Colombia, the panorama is nothing foreign to reality.The virus arrived and clothing brands design and market tapabocas, jackets, busos and enterizos with antivirus material.

“In the current context, there is a general trend to search for comfort.The challenge has been to find the balance between comfort and design, something we have always implemented in Beatriz Camacho.From natural fiber textiles, which feel delicious in the skin to long skirts that serve to dance on the beach, ”said designer Beatriz Camacho.

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In crises, it is known that not everyone is affected, there are exceptions because others, on the contrary they benefited.This has happened in this pandemic where many brands did not have to respond to or the sudden changes of virtuality but were born of them.

“We were an initiative that was born in Pandemia, this topic of virtuality has favored us because Instagram became our sales platform.Every Sunday through our social network we show a closet of a different woman, ”said Closetdemoda, a second -hand clothing sales project.

Any market always presents different varieties, there are some that in the face of adverse events such as Pandemia fail, others reinvent or benefit.In the MFGS, Dries Van Noten, Belgian designer, said that “Covid-19 changed everything around us.We ended up disconnected from reality with a multiplication of collections and seasons that no longer corresponded to anything ”.

However, although today all fashion houses, large clothing brands and new alternative trends are working almost 80% on digital platforms, Camacho considers that, “the experience and emotion component of a parade is not replaced with adigital management, but it does potentiate to the extent that it makes them visible ”.