At the end of June 2020 and in the midst of protests in the United States over the murder of George Floyd, several multinationals participated in the “Stop hate for profit” campaign, which sought to pressure Facebook to be more effective in controlling hate messages driven from the platform.

Large companies, such as Coca-Cola, Unilever, Disney, Netflix and Honda, announced that they would be part of the boycott of the company founded by Mark Zuckerberg. Advertisers demanded greater commitment from the social network in the fight against racism and more control...

One year after the boycott of advertisers, Facebook raised more money from advertising

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