The crude images of George Floyd, a black man subdued by the knee of an officer —which ultimately led to his death—, caused a wave of outrage that the sport has joined for amid its stars, teams and, now, flagship brands.

Just days after the alleged murder in Minneapolis was disclosed, Nike joined the protest and launched the 'Until we all win' campaign.

READ ALSO: LeBron James explodes after the case of racism in Minneapolis

In their social networks, those from la palomita published a video with a message inviting them to join the fight against racial discrimination.

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"For once, don't do it. Don't pretend there isn't a problem in America. Don't turn your back on racism. Don't accept innocent lives being taken from us. Don't make any more excuses. Don't think this won't suit you." affects. Do not sit and keep silent. Do not think that you cannot be part of the change. Let's all be part of the change," is what is read.

After the post spread quickly, the brand quoted her with the phrase: "Together is how we move forward. Together is how we make a change."

The George Floyd protest has been led by former NBA player Stephen Jackson, who was a close friend of the deceased and has publicly promised him justice.

Among the most well-known athletes sponsored by Nike are LeBron James and Colin Kaepernick, who have remained active in the case and have publicly condemned the events.