McDonald's reopened its iconic Polanco restaurant and, as part of its strategy, is offering a new experience to the consumer.

In 2017, Blvd. Manuel Ávila Camacho No. 137 had one of the main branches of McDonald's completely demolished, leaving behind one of the most iconic restaurants in Mexico City.

Today, four years later, the branch is back with a new proposal in which digitization is part of the experience offered to new and, above all, old customers.

Let us take into account that, today and more than ever, digitization has come to change our way of thinking, being, consuming, acting and even conversing.

For years, thanks to the advancement of technology, people have been adapting to a digital life that, without a doubt, has many nuances; it has its pros and cons, but it is there and its presence will be permanent and, even, it will have a better development.

Based on this, the pandemic was a new scenario for people, brands, stores, etc. In order to avoid crowds and, consequently, Covid-19 infections, the trend is now focused on topics such as eCommerce or online shopping, but also on apps to order food at home and, in some cases, initiatives technology within the stores themselves that, in short, are setting the tone for what is to come.

In this way and within this context, what McDonald's offers consumers with the reopening of its restaurant in Polanco is subscribed.

Now, customers will have the opportunity to personalize their orders through the digital kiosks that are located just as they enter the restaurant, an initiative that is part of its "Experience of the Future" strategy, which has to do with this trend of using digital in order to provide a new way for consumers to order.

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Let us remember that, once Covid-19 became present in society at a global level, human contact was one of the losses that people suffered the most; from that moment on, practically everything moved towards digitization.

In this sense, let us not forget that, at present, there are platforms such as Uber Eats, DiDi Food, Rappi, among others, that offer the user a more comfortable way to do their shopping without leaving home and, sometimes, with a great effectiveness.

Of course, McDonald's bet is different, but in the end it corresponds to these ways that consumers now have to connect with reality or with the so-called "new normality"; technology at the service of users.

Also, a few weeks ago, we learned of the case of the first Starbucks smart coffee machine that was opened in the United States, where, now, contact with other people is no longer necessary to place an order or even to pay for it.

The Starbucks thing was an alliance with Amazon, in which the cafeteria employees prepare the entire order, but the customers pay digitally, without connecting with humans to carry out this task.

Along these lines is what McDonald's is proposing now with the new Polanco branch which, in turn, adjusts to what is trending among the new generations of consumers, more adapted to digitization, not so much because of a pandemic issue, but of practicality.

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