If we imagine an outfit full of logos everywhere, we immediately associate it with the style that was commonly used in the 80s, one of the most requested times when it comes to seeking inspiration today. Nowadays, using logos is being associated more with a wide knowledge of fashion and trends, than with belonging to some socioeconomic position... so if you like it, go ahead.

What is logomania?

This concept consists of a trend that revives from time to time, in which it is customary to use one or more garments that have their logo visible, which can be small, medium, huge or in print style, which is what most is seen in the streets.

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— Peggy Stuart, Pragmatic Progressive Mon Jun 21 18:25:00 +0000 2021

Although many do it as a fanaticism for the brand, many others wear clothes that contain the modified logo with a humorous touch. The most common is to find prints of large sports companies, such as Nike, Adidas or Fila; although those that are wearing it too, are the luxury houses, such as Dior, Balenciaga, Prada, Gucci, etc.

For some, this has never gone out of style, and we have all seen someone walking around with a shirt that has the icon of a soft drink, an internet page, musical bands, or even television series.

You are showing yourself to the world as part of a group of fans of the brand you use, advertising them all unconsciously... And for free!

Did you notice?