There is no doubt that Inditex is the great textile group in Spain.All its brands, headed by Zara, are a ‘best seller’ for Spanish society. Sin embargo, a pesar de la popularidad que tienen Pull&Bear o Stradivarius, hay una que es la gran desconocida del grupo.That is Lefties.

Lefties was born in 1999 being Zara's ‘outlet’.However, 20 years later, things have changed a lot for the firm ‘Low Cost’.Although the brand continues under Zara's umbrella, since Inditex still does not consider it chain, it is already an empire itself with a turnover in 2019 that exceeded 260 million.

Little by little, Lefties is separated from his older sister by creating his own image with a faithful audience.The ‘little’ of Inditex's youth brands not only conquers the Spanish public.The badge began its internationalization in 2014 and is already present in countries such as Russia, Mexico, Qatar, Saudi Arabia, Morocco, Tunisia or Dubai.Of the almost 170 stores that Lefties has throughout the world, Spain and Mexico are the regions where there are more establishments.

The fashion firm based in Trew has been the last of Inditex's brands to launch for sale online.He did it during the pandemic, in September 2020, when digital trade was in full swing due to confinement.Despite Lefties consumers, they had been asking for this service for years, it was not until it reached this borderline situation when the Galician company decided to throw itself into the pool.

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— Gavin Wright Wed Apr 21 12:22:22 +0000 2021

Lefties Face to Primark

Lefties is no longer that store where to find low -down garments.Now it has its own catalog where you can find clothes for the whole family, from babies to pets through the categories of men and women.What the firm still has is the essence of economic prices, none of its garments exceeds 40 euros.

Lefties's commercial strategy is very different from that of the rest of Inditex's brands and, of course, to that of its Zara matrix.The most ‘low cost’ brand of Arteixo has an aggressive price policy, an idea with which they do not commune in the rest of firms.However, this initiative has made him be able to face his direct rivals, among which he stands out, without any doubt, Primark.

A clear example of competition between the two brands is taking a walk by Gran Vía.Only a distance of 300 meters separates both stores specialized in affordable fashion.This location is not trivial.Inditex seeks to give more visibility to Lefties by installing it in the best streets both in Madrid and Barcelona.This interest increases when there is a store of its main competitor close.

An advantage that Lefties has on Primark is that the first one does have an online store.Although it is one of the most requested initiatives by Spanish society, the Irish clothing chain refuses to open it.This situation plays at the advantage of Lefties that, in addition to having clothes with a quality approved by Inditex, has spectacularly low prices in any of its two versions.

It seems that Lefties's growth has not yet touched the roof.The firm does not stop growing and, the opening of its online channel will not only recover the lost income in the pandemic, but to increase its benefits in a short period of time.These are the advantages of the stores that Marta Ortega will preside over in front of the Almighty Giant Primark.