With around 7000 shops, the route on Avenida Avellaneda that goes from 2800 to 3600 is one of the most important textile poles in Argentina.Immediately after the pandemic, about 30% did not open its doors again, according to Acoma data, the association that brings together merchants in the area.However, today, since its epicenter -this is, at its intersection with Nazca -, the artery and its surrounding areas already exhibit recovery signals.

According to the recent survey that the Argentine Chamber of Commerce and Services (CAC) performs since 2014, the third two -month period of 2021 detected a total of 514 premises for sale, rent or closed throughout the city of Buenos Aires.From the beginning of the pandemic, the Chamber registered a majority of premises occupied only on Avenida Avellaneda (2800-3800), since the other commercial avenues relieved -Córdoba (4000-5300);Pueyrredón (0-1200);Corrientes (200-6800);Cabildo (0-1800);Santa Fe (700-5300);Rivadavia (2000-2800; 4900-5400; 6300-7400; 11000-11600) and the Pedestrian Florida-detected increases in empty premises.

It is certainly a market with its own codes, with an extraordinary behavior at least peculiar.Although the sources do not always express themselves uniformly, those who know this part of the commercial flowers say that although it did not return to the prepaymia levels it is not too missing too much for it to happen, both on Avellaneda Avenue and on its transverse and parallel streets, especially one, Bogotá Street, where today it is very difficult to get a place.Even so, the neighborhood brokers consider that there are still some opportunities.

OPPORTUNITIES IN THE AREA

Where they pass through?In principle, in the sector they emphasize the starting point.Thus, after a year in which, according to Nicolás Ventura, head of the homonym.“Those who have customers who already know the merchandise sell online or by phone.In that sense, many flower brands changed their premises for deposits - very close to there, towards Floresta - where they open their showrooms, ”he observes.

“But, on the other hand, there are also those who in recent months have been installed in Flores, basically, for a brand presence in the textile wholesale universe and taking advantage of a fall in the values that occurred towards the end of last year,First months of this 2021 ”, adds Ventura, estimating this decrease in around 20 to 25% and pointing out that, in parallel, the deposits and factories rose their prices exactly in the same proportion.

Anyway, according to the marketer, it is a trend that began to be reversed - ”after five months of complete closure there was a rebound effect” - since, he points out, the pandemic does not last what a contract ofrent and that is what they have taken and they currently take into account the potential tenants, who think in the medium term, which results in a gradual increase in the amount of contracts.

"By the way, there are already many people who are being installed in the area from the Salada Fair, which has also pushed the demand for premises," says another historical broker of the Avenida de Avellaneda Pole that requested reservation of his name.As he explains, the trend is noticeable to the naked eye, since in the area -which was entirely textile -, they have begun to open other businesses such as shoe stores, which come from the Budge engineer, in the GBA.

"And there are also people who closed their town hall or Santa Fe Avenue and who came here," continues the seller, present in the area for decades.In this regard, he points out, the commercial offer is in frank extension: “The galleries proliferate both towards the side of Rivadavia and Gaona Avenue, although there is less circulation and transit of people there.Ourselves have lots on offer to develop the format.But there is also demand ".

Coincidentally, Diego Pulvirenti, head of Sales of Grupo Mega Operator IngleSpeed that other areas of the city, both on Avellaneda Avenue and also for transverse (Joaquín V.González, Concordia, Lamarca) and Parallels (the aforementioned Bogotá, and also Aranguren) ".

Local values

According to Pulvirenti, the prices of a 3.50 or 4.50 meters store for 20, 25 or 30 meters in the background can be around $ 250.000.Between $ 2500 and 2700 the square meter of rent, ”he says, highlighting that another of the flower characteristics is the multivariety of the offer, which goes from fair stalls to premises with two or three floors.In the market they report that this amount is the minimum paid by a place on the avenue.

The different sources agree that through the transverse streets -generally, with sectorized offer: Argerich, male clothing;Helguera, woman-, values fall, in some cases dramatically."They range according to the location," says Rubén Martínez, a member of the Board of Directors of Acuma, and that logically has activity in the area.

“While in the most high zone -avellaneda and Cuenca - a rent can be around $ 500.000, another in a gallery in one of the secondary streets can be at $ 40.000.The fan is huge, ”says Martínez, commenting that in the present time there are still many ventipic galleries, with a 50% vacancy.As reported in Nicolás Ventura properties, two or three blocks from the mall, there is offer for $ 70.000 US $ 80.000.Inversely, they row in the neighborhood, about Bogotá the values grow, to the point of equating with the same Avellaneda Avenue.Or even overcome it."Galleries guarantee pedestrian traffic," they analyze.

Paragraph apart deserves the key, amount that the tenant must pay to enter the premises and the area, and that does not appear in the rental contracts."It is a good time to enter," Martínez says, sharing that by the pandemic the keys are girls or, in some cases, they do not even charge."In others, it is prorated with the rent," he explains.

"Although in other areas it is a perimid custom and essentially it is a disused concept, in flowers it is still charged," Vulvirenti ratifies, confessing that in high consumption times, there are premises in the area that have come to collect US $ 1 million for thisconcept.Other sources coincide in relation to the fall of values: a key that five years ago paid US $ 350.000, today does not exceed US $ 85.000.Knowledgeable in this market segment confirm that in these times of difficult access to the dollar ticket, there is no lack of those who prefer the proof in pesos.There are specific cases of rentals that, without key, shoot at $ 340.000, monthly amount that includes a percentage corresponding to this concept.

However, the area seems to reflect the behavior of the consumption of the country, of which not only do the numbers account if not, also, the most or less agitated streets of the neighborhood, with the presence of buses, bringing clients of the interior.On the eve of Father's Day, the postcard showed considerable circulation.The short term for flowers?"A future of normality, even with technology stalking the traditional channel," he replies by closing the member of the House of Merchants of the Avenue.