The 90s are back. The aesthetic of the last decade of the 20th century has returned to the catwalks and stores led by tracksuits and sneakers with impossible platforms. But if there is a series that has made this possible, it has been Stranger Things, the Netflix production that has turned the very young Millie Bobby Brown into the it girl of the moment and has returned Winona Ryder to the top of Hollywood.

And this fact has not gone unnoticed by brands, which have taken advantage of the phenomenon in different ways to increase their sales. While some firms have recreated garments similar to those seen in the series and others have released t-shirts with the series logo, others have signed their main protagonists to star in their campaigns and give them more visibility. While the most sought-after luxury brands compete for Millie and she is already the muse of Calvin Klein, Winona Ryder has had to settle for being the new face of H&M for its spring campaign along with actress Elisabeth Olsen, sister of the mythical twins.

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But, although we are talking about a brand framed in the 'low cost' or democratic field, let's not forget that the Swedish group H&M registered sales of more than 20,000 million euros in 2017 and that it is a giant of the fashion with great power of influence, as it has contributed to bringing the highly praised Nordic style to the whole world. Now, the brand wanted to count on Winona to star in its new spot, in which the actress has traveled to Buenos Aires to tango together with Olsen and models like Anna Ewers, Imaan Hamman or Naomi Shimada.

As can be seen in the spot released last week, H&M wants to launch a plea in favor of sisterhood and complicity between women, taking advantage of the arrival of spring. A hot topic today, since the new feminist movement has these principles as its main slogans.

It should be remembered that, precisely in the 90s, Winona was already a global fashion icon. But all of her fame - and almost her career - of hers was ruined when she was caught shoplifting in 2002 at the famous Saks Fifth Avenue store, for which she was tried and found guilty. Although the incident would be repeated on other occasions, which made the shadow of kleptomania always fly over her.

Thus, one of Hollywood's favorite actresses for titles such as 'Edward Scissorhands', 'Beetlejuice', 'Girl, Interrupted' or 'Autumn in New York' fell into oblivion in the mecca of cinema. And it has been precisely Stranger Things, a television series, which has returned him to the Olympus of stars and also to fashion.