The American fashion group G-III Apparel has announced its plans to acquire the emblematic Parisian luxury brand Sonia Rykiel for an unrelated sum.

G-III, already owner of the DKNY, Donna Karan and Vilebrequin.

Morris Goldfarb, president and CEO of G-III, said it is "an important opportunity to unlock the unplugged potential of this brand while we seek to boost our global reach", and that the movement would allow the group to "expand further in the sector in the sectorof luxury ".

"We will take advantage of the existing management team and infrastructure, as well as the G-III experience in the supply chain, to expand and grow the business of Sonia Rykiel in the sectors of clothing, accessories and numerous other categories ofLifestyle, "Goldfarb said.

A new chapter for Sonia Rykiel

Sonia Rykiel was founded in 1968 by the homonymous designer in Paris.The brand, which began as a humble boutique, was gaining popularity until it became an icon of female fashion, not only for its designs -very woven, bright colors and characteristic stripes -but by its meaning as a brand that represents theLiberation and the spirit of modern women.

But the company has encountered many obstacles in recent years that forced it in 2019 to get into liquidation after several complicated years.Last year, the firm was bought by Eric and Michaël Dayan.

"We are proud to have been part of this brand that has a deep French heritage and to be the drivers of their relaunch," said the couple.

"We are delighted that G-III, a true power of the clothing and accessories sector with such support for brands recognized worldwide, are the new owners and administrators of the Sonia Rykiel brand."

The transaction is expected to close at the end of October 2021.

This article was originally published in FashionUnited.Com, and translated from English to Spanish by Alicia Reyes Sarmiento.