Ermenegildo Zegna's new logo marks a new guideline in his image, consolidated as one of the silent luxury brands of greater importance in the male clothing market.

The transformation to which the logo of this brand was submitted establishes a new reference in the market, which has to do with innovation in the way brands communicate and manage to transcend the consumer.

With this in mind, an element to take into account and that is tremendously relevant has to do with the ability to understand the market and how valuable it becomes innovating in the way the consumer is involved in the narrative of the brands.

A new logo

Ermenegildo Zegna is one of the strongest fashion brands in the luxury market and together with firms such as Boss, Brioni or the like, it has stood out in male garments that stand out for being part of the silent luxury.

The tendency to wear high -cost garments without exhibiting their manufacturing has led brands such as Zegna to be a reference in this trend, so it highlights the change of its logo, as part of the recognition it makes to the necessary modernity in communicationas a brand and that they serve to better understand the consumer.

More than 100 years after carrying in the market, the firm of male clothing made a tribute to the road of Oasi Zegna, so now a series of strokes that give the appearance of being a path and a new source make the brand asignature that is committed to the changes we have seen in the industry.

Within the adjustments that we have witnessed in the industry we have noticed not only image changes, also operational, as happened with Inditex, where Amancio Ortega's daughter is about to take the reins of the company.

Fashion settings are coming

It is important to see the changes that are registered in the fashion market, because they tell us the path that is followed in this industry and the opportunity against the consumer to establish new tasks from how to relate to this to the way to keep the legacy.

The transcendence of the legacy is fundamental in the fashion market, since it is a reputation and image that determine the importance of garments and accessories that have no waste, on the contrary are important guidelines to take into account how these firms seek to be relevant.

Communicate the change

From a new logo to a new corporate direction, everything communicates in fashion and it is important to see that while in Inditex the family business character is resumed, with the arrival of Amancio Ortega's daughter at the head of the company, adjustments in the Zegna logoIt reminds us of the challenge that markets have to redefine the tasks they have in front of them and the ability they seek to communicate in the market, where it becomes tremendously relevant to assume new guidelines in the market and act with success before them.

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