Families like LVMH, Hermés or Ferrari are beginning to recover from the economic crisis caused by the pandemic.

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Historically, the United States has been the main market for the sale of luxury goods. However, Asia, and specifically China, is gaining a lot of strength. So much so, that a report by the strategic consulting firm Bain & Company indicates that the country's consumption of luxury goods has doubled in 2020, which has prompted some of the big brands to have been registering large increases in their prices for a few months now. income. 2021 also seems to follow the same trail.

LVMH sales boosted in the first quarter

The French multinational group, leader in luxury and owner of 76 brands worldwide, grew 23% during the first quarter of this 2021 in terms of sales. LVMH has a capital of 340,000 million euros, placing it as the most powerful luxury brand in the world.

Hermés also increased its sales by 23%

The French giant, specialized in leather accessories and watches, had an increase of 23% in its sales during the first quarter of 2021 compared to the income obtained during 2020.

The Parisian firm created in 1837 as a shop dedicated to making saddles for horses and carriages, today, thanks to the exclusivity offered by its luxurious leather pieces, is valued at 126,000 million euros.

Ferrari, one of the most powerful brands in the world

The Italian house of luxury sports cars is once again present in the ranking of the most powerful brands in the world by the consulting firm Brand Finance and shares the list with renowned brands such as Apple, Google, Coca Cola and Disney.

Its capital is 32,000 million euros and, although it is one of the companies that is still working to recover sales, since in the first quarter of this 2021 it had a 10% drop, this does not seem to affect them to continue being a reference world.

The Kering group, 21.4% more income

The French, which brings together two luxury brands such as Gucci and Saint Laurent, also had an excellent turnover at the beginning of the year and its capital was registered at 3,890 million euros. In these first months of 2021, the Kering group increased its sales by 21.4% compared to what was invoiced in the same period of the previous year.

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