Guatemala. American clothing and accessories brand Banana Republic announced that its franchise, operated by AR Holdings, will open its first Banana Republic store in Guatemala on Saturday, December 11, in Ciudad Cayalá. Guatemala is the third country in Latin America that Banana Republic has entered through its partnership with AR Holdings, following the launch of the brand in Costa Rica and Panama.

Founded in 1978 by two California creatives, Banana Republic's positioning centers on the concept of accessible luxury. Inspired by its origins in expedition-ready daywear and tailoring that moves, Banana Republic redefines modern luxury by using the finest materials with the latest fabric innovations to create timeless, modern and versatile wardrobe staples.

Paula Haza, Gap Inc's regional director for Latin America, comments “We are excited to grow Banana Republic's business in Guatemala through our partner-based model. Partnering with regional experts like AR Holdings allows us to expand and offer our purpose-driven and relevant brands to new and existing customers around the world. We believe Banana Republic's exploratory spirit will really resonate with customers in this market."

The Banana Republic store opens this December 11 through The Art of Gifting concept, which invites its customers to let their imagination run wild, discovering magical and extraordinary ways to give gifts. Banana Republic takes its consumers to find luxury in the least expected places, it is the perfect destination to find affordable luxury this Christmas season. Iconic pieces that become treasures forever, memories that last a lifetime.

The modern brand's story nods to Banana Republic's heritage by reworking pieces like the iconic BR photojournalist vest and cargo pants, wool-blend pants and its iconic animal print trend. The materials Banana Republic has long been known for are back: feather-light trench dresses, Italian merino wool, silk and satin. Additionally, looks include workwear, casual wear, expedition-ready, and movement-ready tailoring.

“We are convinced that we have the experience to develop and operate franchises of prestigious international brands, since our vision is to generate the greatest value with our business partners. We bet on Guatemala as it is full of spirit, culture and unique diversity, which welcomes brands that embrace a sense of adventure, authenticity and new experiences for Guatemalan families” comments Antonio Burgos, CEO of AR Holdings

The Banana Republic store, located in Ciudad Cayalá will open its doors this Saturday, December 11 at 10:00 a.m. and everyone can come to make their purchases during the usual business hours, from 10:00 a.m. to 8:00 p.m. Monday to Thursday, Friday and Saturday from 10:00 a.m. to 9:00 p.m. and Sundays from 10:00 a.m. to 7:00 p.m.: 00 hours.

To discover more about Banana Republic's The Art of Gifting in Guatemala, you can follow them on their social networks on Facebook BananaRepublicGuatemala and on Instagram @bananarepublicguatemala

Source. Central American and Caribbean Digital Newspaper